Creative Direction Rooted in People &
Bold Ideas.
With over 15 years of experience guiding cross-functional teams across web, mobile, and e-commerce, I bring energy, empathy, and enough edge to push ideas from good to great. Whether I’m mentoring teams or decoding user behavior, I lead with curiosity, collaboration, and a whole lot of heart.
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Deliver with Purpose
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Lead with Humor
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Design with Heart
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Deliver with Purpose
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Lead with Humor
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Design with Heart
• Deliver with Purpose • Lead with Humor • Design with Heart • Deliver with Purpose • Lead with Humor • Design with Heart
Projects
Mandarin Oriental Hotel Group
Leading design around an ever-evolving brand, we adapt to shifting needs and real-time insights from A/B testing, heatmaps, and accessibility while balancing innovation with user-focused refinement.
Shoe Carnival
Streamlining search and checkout for Shoe Carnival with busy moms in mind, making it fast and simple to find the right shoes and get through the purchase process with minimal friction.
Mass General Brigham
Unifying a group of disconnected healthcare websites under a consistent brand look and feel, creating a seamless user experience.
NIPR
Building deep trust with NIPR, we became fully embedded in all aspects of their business. This resulted in a multi-year engagement, collaborating closely across teams to drive continuous innovation and growth.
SCAN
Leveraging the company’s new branding, we reimagined their website to be both simpler and full of personality. By streamlining the user experience and thoughtfully tailoring it to their older demographic, we created a site that’s as easy to use as it is engaging.
ADM
Redesigning ADM.com and launching 100+ targeted campaigns, we shifted from paid media to full-funnel marketing. The new site and campaigns now work together to deliver personalized experiences, drive qualified leads, and align with ADM’s business goals.
Clients
2025
Mandarin Oriental Hotel Group
Mass General Brigham
NIPR
SCAN
Shoe Carnival
Verisk
Previous
ADM Archer Daniels Midland
Blue Cross Blue Shield of Michigan
Cadillac
Canine Companions
Cisco
Enterprise Rent-A-Car
Generac
General Motors
Girls Who Code
GoBe
Hallmark
Intrepid Sea Air and Space Museum
Les Schwab Tire Center
McDonalds
Motorola
NBC Universal
Roku
Royal Caribbean
SCJohnson
Shiseido
Southwestern Health Resources
Tivity Health
Umpqua
US Air Force
ViacomCBS
Zwilling
About
I’m a Creative Director based in Chicago with over 15 years of experience leading cross-functional teams to deliver human-centered digital experiences across web, mobile, and e-commerce platforms.
I bring energy, clarity, and strategic focus to every project, balancing creative vision with business goals to craft impactful solutions. I believe great design transforms how people engage with brands and the world around them.
As a collaborative leader, I inspire teams to elevate their work into creative experiences that resonate.